Working in Australia and the US showed friends Diarmuid McSweeney, Niall Horgan and Karl Swaine the growing international trend for combining exercise and socialising. That gave them the idea to start a high quality athleisure brand right here at home.
Such was the demand for their leggings and hoodies that what was initially intended to be an online-only business quickly expanded into bricks and mortar too.
Find out how their Local Enterprise Office in Dublin helped the co-founders get their startup idea off to a flying start with a Business Priming Grant.
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