Soaring demand for data marketing encouraged tech expert Richard Stafford to leave an IT career that spanned Ireland and Silicon Valley to provide data marketing consultancy services.
The experience gave him an early indication of just how important data driven decision-making would become for all aspects of business operations, not just marketing.
The Apridata founder tells us how what started as consultancy went on to develop a successful software solution of its own.Find out how his Local Enterprise Office in Cavan helped this entrepreneur to get his data analytics business off the ground with a Business Priming Grant.
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